Anurag Wadehra profile photo

Anurag Wadehra

Growth Coach for Tech Founders & CEOs; Chair of GTM Accelerator at TiE Silicon Valley

AI-led growthGo-to-Market (GTM) strategyProduct-Market Fit (PMF)B2B SaaSCategory DesignMarket Entry
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About

I’m Anurag Wadehra, a Growth Coach for Tech Founders and the Chair of the GTM Accelerator at TiE Silicon Valley. My career has been a journey from field engineering to leading marketing and product at companies like Google Cloud, Apigee, and P&G. I’ve spent over 20 years scaling B2B software companies from seed to IPO, and today I focus on helping founders navigate the complexities of AI-led growth and Go-to-Market strategy. I’m passionate about moving beyond tech jargon to find real customer value, using frameworks like the 'AI Value Ladder' to help startups differentiate. Whether you're an international founder entering the U.S. market or a CEO looking to redesign your GTM playbook, I offer the strategic coaching and first-principles thinking needed to scale effectively. I'm here to help you ask the right questions to unlock your company's full potential.

Networking

What I can offer

  • ›1:1 coaching for founders and CEOs
  • ›GTM strategy workshops and live cohort courses
  • ›Expertise in U.S. market entry for international founders
  • ›AI product value and differentiation frameworks

Looking for

  • ›Tech founders and CEOs in Seed to Scale stages
  • ›GTM leaders looking to integrate AI-led growth
  • ›International founders entering the U.S. market

Best fit for

Tech FoundersCEOsProduct ManagersGTM leadersInternational entrepreneurs

Current Interests

AI Value Proposition designAI Value Ladder (Assist, Automate, Augment)Silicon Valley and Indian SaaS ecosystemsFirst Principles ThinkingStorytelling and filmmaking

Background

Career

Began as a Field Engineer at Schlumberger, transitioned into brand management at P&G and Kraft, then moved into tech leadership as a CMO and SVP of Products for multiple startups and public companies including Google Cloud and Apigee, before becoming a full-time growth coach and mentor.

Education

MBA in Marketing & Finance from The University of Chicago Booth School of Business; B. Tech in Electrical Engineering from Indian Institute of Technology (IIT), Delhi.

Achievements

  • ›Mentored over 150 tech founders and operators
  • ›Scaled B2B software companies from Seed to IPO and up to $500M in revenue
  • ›Part of leadership team during 10X growth at Google Cloud
  • ›CMO at two public companies and operator at six tech startups
  • ›Managed $1 Billion Bounty brand at P&G

Opinions

  • AI is not a strategy in itself but an amplifier; companies must sell outcomes, not algorithms.
  • AI won't just take jobs, but will redesign the 'work system' around individuals.
  • Advocates against using technical jargon like 'LLM' or 'chatbot' in favor of customer-pain-centered points of view.