Anurag Wadehra
Growth Coach for Tech Founders & CEOs; Chair of GTM Accelerator at TiE Silicon Valley
Developing and teaching the 'AI for GTM Framework' and coaching founders on AI-led growth through TiE Silicon Valley and live cohort courses.
Intro
I’m Anurag Wadehra, a Growth Coach for Tech Founders and the Chair of the GTM Accelerator at TiE Silicon Valley. My career has been a journey from field engineering to leading marketing and product at companies like Google Cloud, Apigee, and P&G. I’ve spent over 20 years scaling B2B software companies from seed to IPO, and today I focus on helping founders navigate the complexities of AI-led growth and Go-to-Market strategy. I’m passionate about moving beyond tech jargon to find real customer value, using frameworks like the 'AI Value Ladder' to help startups differentiate. Whether you're an international founder entering the U.S. market or a CEO looking to redesign your GTM playbook, I offer the strategic coaching and first-principles thinking needed to scale effectively. I'm here to help you ask the right questions to unlock your company's full potential.
Networking
What I can offer
- ›1:1 coaching for founders and CEOs
- ›GTM strategy workshops and live cohort courses
- ›Expertise in U.S. market entry for international founders
- ›AI product value and differentiation frameworks
What I'm looking for
- ›Tech founders and CEOs in Seed to Scale stages
- ›GTM leaders looking to integrate AI-led growth
- ›International founders entering the U.S. market
Best fit for
Focus
Current interests
Core competencies
Background
Career
Began as a Field Engineer at Schlumberger, transitioned into brand management at P&G and Kraft, then moved into tech leadership as a CMO and SVP of Products for multiple startups and public companies including Google Cloud and Apigee, before becoming a full-time growth coach and mentor.
Education
MBA in Marketing & Finance from The University of Chicago Booth School of Business; B. Tech in Electrical Engineering from Indian Institute of Technology (IIT), Delhi.
Achievements
- ›Mentored over 150 tech founders and operators
- ›Scaled B2B software companies from Seed to IPO and up to $500M in revenue
- ›Part of leadership team during 10X growth at Google Cloud
- ›CMO at two public companies and operator at six tech startups
- ›Managed $1 Billion Bounty brand at P&G
Opinions
- AI is not a strategy in itself but an amplifier; companies must sell outcomes, not algorithms.
- AI won't just take jobs, but will redesign the 'work system' around individuals.
- Advocates against using technical jargon like 'LLM' or 'chatbot' in favor of customer-pain-centered points of view.
Personality
Communication style
Professional, authoritative, and instructional, balancing strategic wisdom with framework-driven advice.
Formality — 8/10
Vocabulary