Agustina Sartori

Head of Agentic Commerce at Ulta Beauty and Founding Managing Director of Prisma Ventures

Agentic CommerceCorporate Venture CapitalRetail InnovationAugmented Reality (AR)Product StrategyDigital Transformation

About

I'm Agustina Sartori, currently the Head of Agentic Commerce at Ulta Beauty and the Founding Managing Director of Prisma Ventures. My journey began in Uruguay as a software developer before I founded GlamST, an AR beauty-tech company that was eventually acquired by Ulta Beauty. Since then, I've focused on bridging the gap between startup agility and enterprise scale, leading digital innovation and our $20M+ corporate venture fund. I am deeply passionate about the shift toward autonomous, agent-led shopping journeys and supporting underrepresented founders in the tech ecosystem. Whether it's through investing in breakthrough startups or building the next generation of AI-driven guest experiences, I'm dedicated to reimagining the future of retail. I'm always looking to connect with innovators who are ready to shape the future of commerce together.

Networking

What I can offer

›Insights into retail innovation and agentic commerce
›Investment opportunities via Prisma Ventures
›Expertise in scaling beauty-tech startups
›Strategic guidance on AR/VR implementation

Looking for

›Hiring for roles in Agentic Commerce (SEO/GEO, GTM)
›Startups in beauty and retail for investment or pilots
›Collaborations with industry leaders in emerging tech

Best fit for

Startup foundersAI scientists and engineersRetail technology leadersVenture capitalists

Current Interests

Agentic AIGenerative Engine Optimization (GEO)Metaverse and Web3Female and Hispanic-led startupsIn-store robotics

Background

Career

Began as a software developer in Uruguay, founded beauty-tech startup GlamST which was acquired by Ulta Beauty, and rose through innovation leadership to head agentic commerce and corporate venture capital.

Education

Telematics Engineering from Universidad de Montevideo; Executive Leadership Development and LEAD program from Stanford University Graduate School of Business.

Achievements

›Founded GlamST and led it to acquisition by Ulta Beauty
›Launched Prisma Ventures and invested in 16 startups
›Launched Ultaverse on Roblox with 8M+ visits
›Led development of GlamLab 2.0 and Foundation Shade Matcher
›Recognized by Glossy Beauty Awards for Best Use of Emerging Technology

Opinions

Commerce is shifting from traditional 'search and browse' to autonomous, agent-led journeys.
Innovation requires bringing the agility of a startup with the scale of an enterprise.
Cutting-edge technology can be created anywhere in the world.
AI and AR should inspire creativity and reimagine the touch and feel of beauty digitally.