Agustina Sartori
Head of Agentic Commerce at Ulta Beauty and Founding Managing Director of Prisma Ventures
Leading the shift from search-based to autonomous, intent-driven AI shopping experiences at Ulta Beauty.
Intro
I'm Agustina Sartori, currently the Head of Agentic Commerce at Ulta Beauty and the Founding Managing Director of Prisma Ventures. My journey began in Uruguay as a software developer before I founded GlamST, an AR beauty-tech company that was eventually acquired by Ulta Beauty. Since then, I've focused on bridging the gap between startup agility and enterprise scale, leading digital innovation and our $20M+ corporate venture fund. I am deeply passionate about the shift toward autonomous, agent-led shopping journeys and supporting underrepresented founders in the tech ecosystem. Whether it's through investing in breakthrough startups or building the next generation of AI-driven guest experiences, I'm dedicated to reimagining the future of retail. I'm always looking to connect with innovators who are ready to shape the future of commerce together.
Networking
What I can offer
- ›Insights into retail innovation and agentic commerce
- ›Investment opportunities via Prisma Ventures
- ›Expertise in scaling beauty-tech startups
- ›Strategic guidance on AR/VR implementation
What I'm looking for
- ›Hiring for roles in Agentic Commerce (SEO/GEO, GTM)
- ›Startups in beauty and retail for investment or pilots
- ›Collaborations with industry leaders in emerging tech
Best fit for
Focus
Current interests
Core competencies
Background
Career
Began as a software developer in Uruguay, founded beauty-tech startup GlamST which was acquired by Ulta Beauty, and rose through innovation leadership to head agentic commerce and corporate venture capital.
Education
Telematics Engineering from Universidad de Montevideo; Executive Leadership Development and LEAD program from Stanford University Graduate School of Business.
Achievements
- ›Founded GlamST and led it to acquisition by Ulta Beauty
- ›Launched Prisma Ventures and invested in 16 startups
- ›Launched Ultaverse on Roblox with 8M+ visits
- ›Led development of GlamLab 2.0 and Foundation Shade Matcher
- ›Recognized by Glossy Beauty Awards for Best Use of Emerging Technology
Opinions
- Commerce is shifting from traditional 'search and browse' to autonomous, agent-led journeys.
- Innovation requires bringing the agility of a startup with the scale of an enterprise.
- Cutting-edge technology can be created anywhere in the world.
- AI and AR should inspire creativity and reimagine the touch and feel of beauty digitally.
Personality
Communication style
Enthusiastic, professional, and highly collaborative, often emphasizing team efforts over individual credit.
Formality — 7/10
Vocabulary