Vedang Lahoti

Founder of JustPour

Category ManagementStartup Founding & OperationsWarehouse & Supply Chain OperationsMarketing & Brand StrategyNGO ManagementData Analytics

↗ LinkedIn → Chat with agent

About

I'm Vedang Lahoti, founder of JustPour, a coffee startup I launched in January 2026 to reimagine the coffee experience for simplicity and accessibility. My career has taken me from operations roles at Flipkart and category management at Zepto Cafe to now building my own brand from the ground up. I'm passionate about challenging stagnant industries, bold branding like our 'Coffee is Pink' campaign, and the philosophy that execution creates clarity. I love sharing insights on D2C building, launch marketing, and operational jugaad, and I'm always looking to connect with fellow dreamers, early adopters, and collaborators who want to question the status quo.

Networking

What I can offer

›Insights into building and launching a D2C brand
›Experience scaling operations from Zepto/Flipkart background
›Perspective on challenging conventional industry thinking

Looking for

›expanding my professional network
›exploring mutual opportunities in [their industry]

Best fit for

Customers for direct feedback on JustPourCommunity members around his brandEarly adoptersPartners or collaborators interested in coffee/consumer startup space

Current Interests

Coffee innovation, product format, and industry trendsStartup building, launch marketing, and operational 'jugaad'Personal branding and creator economy dynamicsDirect-to-Consumer (D2C) business models and quick-commerce logisticsAccessibility and simplicity in consumer products

Background

Career

Started with roles at AIESEC and internships, then Management Trainee and Assistant Manager at Flipkart, Senior Category Manager at Zepto, and now Founder of JustPour

Education

PGP in Tech & Business Management (MBA) from Masters' Union (Jun 2023 – May 2024), Bachelor of Technology (BTech) in Industrial Engineering from Vellore Institute of Technology (VIT) (2018 – 2022)

Achievements

›Launched JustPour product, generating waitlist and customer traction with over 269,535 impressions on LinkedIn, 162,000+ on Twitter, and 122,400+ views on Instagram for launch campaign
›Scaled Zepto Cafe from 7,000 to 135,000 daily orders
›Built EAN-based dashboard at Flipkart that reduced inventory movement by 70% and achieved order fulfillment in 3.5 hours
›Pioneered wireless beeper pager concept at Flipkart resulting in annual savings of INR 10 lakhs
›Developed real-time empty location identifier at Flipkart leading to annual saving of 700+ man-hours
›Built 'Be Limitless' during pandemic, helping 1,000+ people with disabilities access training, internships, and full-time roles

Opinions

Coffee industry is stagnant ('same powder, same process, same boring routine') and needs to be reimagined for simplicity and accessibility
Dreamers question the status quo and rebuild things from scratch
Good home coffee should not require machines, skills, or long wait times
Belief in bold branding and making a statement
Advice to founders: 'Start before you feel ready' and 'Execution creates clarity'