Tushar Malhotra

Director - Sales & Marketing

Bisleri International Pvt Ltd · Full-time

Heading the entire sales & marketing organization ; accelerating business delivery, revenue growth, brand portfolio development and communication for the iconic Bisleri water , exciting new product offerings in the Carbonated Drink segment ( Limonata, Pop, Rev, Spyci Jeera) and Vedica Himalayan Spring Water for India and GCC markets.

Head of Marketing & International Business

Bisleri International Pvt Ltd · Full-time

Heading the Marketing organziation for the iconic Bisleri water and exciting new product offerings in the Carbonated Drink segment ( Limonata, Pop, Rev, Spyci ), Vedica Natural Mineral Water. Leading a diverse and dynamic team managing brand marketing, trade and regional marketing, in house-creative function, PR, E- Commerce & digital, media planning, consumer insights and international business development and launch in the UAE.

Region Marketing Lead - Global Travel Retail - Gulf & India Sub Continent

Pernod Ricard

Business Unit Leadership Team Member heading brand portfolio & channel strategy, customer business planning, innovation management, retail visibility, brand ambassador presence, consumer promotions & sell out initiatives for India, UAE, Qatar, Bahrain, Oman, Sri Lanka & Maldives. Managing omni channel presence in 62 exclusive Duty Free across 13 customers including Dubai Duty Free, world’s #1 Duty Free by passenger traffic.

Senior Marketing Manager - Blenders Pride

Pernod Ricard

Heading Marketing for Blenders Pride whisky; market leader in premium whisky segment in India; featured as one of 'India's 100 Most Valuable Brands' with a distinct style positioning established through global celebrity endorsement narrative amplified through strong ATL investments, an accelerated digital presence & Blenders Pride Fashion Tour, one of India’s largest experiential fashion properties

Senior Manager - Key Accounts

Pernod Ricard

Handling Marketing and Customer Contract Negotiations in Key Accounts (800+ Luxury & Premium HoReCA’s) driving image leadership, winning partnerships & revenue growth with international hotel chains and India's trendiest bars and fine dining restaurants.

MINI India - Head Marketing & Business Development

BMW India

Launched MINI in India ,executing the global 'Guerilla marketing' roadmap, delivering award winning creative & digital campaigns, artist & influencer collaborations, experiential events , sponsorships and Auto Expos to establish the premium and 'thrill seeking' imagery of MINI in India.

National Brand Manager - Cigarettes (Lucky Strike) & Innovations

ITC Limited

Managing $ 225 million turnover - portfolio of cigarette brands ( Lucky Strike, Capstan, Royal) and handling two new brand development assignments.

Head - Brand Management and Sales - Luxury Handmade Cigars ( Innovations )

ITC Limited

Enterpreneurship & Innovations experience , developing and launching the luxury hand made cigar category with a 10 year business plan, partnerships with international vendors and brand & product development through a co-creation research with India's top cigar connoisseurs. Heading sales, negotiated launch in top luxury bars, setting up a focussed sales team and launching the 'Cigar Republic' range of luxury stores in premium 5 star properties.

Modern Trade - Regional Sales

ITC Limited

Market Responsibility for sales & distribution for Kolkata city, leading a team of 37 direct and distributor employees, managing local execution, distributor operators and complex stock inventory levels.