Tanay Shetty
Co-founder of Shocase and Builder at Stealth (TimelyAI)
About
I'm Tanay Shetty, the Co-founder of Shocase and a builder at TimelyAI. My career has been a journey of connecting technical depth with clear communication—from my roots in biotechnology and clinical diagnostics to leading product management and marketing initiatives. I specialize in taking the 'messy stuff'—complex technical demos and recordings—and turning them into polished, interactive walkthroughs that actually land with the right audience. Currently, I'm focused on scaling Shocase, where we're helping teams build better product guides. I'm passionate about solving real problems without adding to tool-fatigue, and I'm always looking to connect with early-stage teams, potential design partners, or anyone interested in the intersection of tech and storytelling.
Networking
What I can offer
- ›Expertise in transforming messy technical content into polished brand assets
- ›Clinical diagnostics and biotech domain knowledge
- ›Experience in CRM integration and data-driven operations
- ›Technical storytelling and design direction
Looking for
- ›Seed round investors for Shocase
- ›Early teams and customers for product walkthrough and demo tools
- ›Design partners to refine the Shocase product
Best fit for
Current Interests
Background
Career
Transitioned from scientific support and biotechnology into marketing and operations management, eventually specializing in product management for clinical diagnostics before co-founding Shocase.
Education
Master’s Degree in Business and Management from The University of Waikato (2019 – 2020); Bachelor of Technology (BTech) in Biotechnology from DY Patil University (2013 – 2017).
Achievements
- ›Scaled a FISH diagnostic portfolio to 300% growth in one year at Sysmex
- ›Won the Employee of the Year (Tahnee Jubilee Award) at Sysmex in 2024
- ›Generated $294k in qualified leads at Strand Life Sciences
- ›Reduced costs by $60k through vendor contract negotiation at Zoot Digital
- ›Closed retainer brand deals for four Olympic athletes
Opinions
- Clarity over Complexity: Making complex work land clearly for whoever it matters to.
- Utility over Tool-Fatigue: Building tools that solve actual problems rather than just adding another login.
- Creative Integration: Design and storytelling are essential components of technical product management, not separate silos.