Srilekha Balasubramani

Senior Engineering Manager at Samsung Electronics America (Samsung Ads)

People ManagementCloud-native Data ArchitectureScalable ETL PipelinesAdtech & Fintech Domain ExpertiseAgile/Scrum MethodologyReal-time Streaming

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About

I'm Srilekha Balasubramani, currently serving as a Senior Engineering Manager at Samsung Ads. My career has been a journey through the heart of data engineering, from my early days as an ETL developer to leading large-scale data initiatives at eBay and LendingClub. I consider myself an engineer at heart, and I’m passionate about building scalable, cloud-native data architectures that solve complex business challenges in the Adtech and Fintech spaces. At Samsung, I focus on leveraging first-party data and ACR technology to build tools like Audience Builder, which enables precision targeting for millions of users. I’m deeply committed to empowering high-performance technical teams and ensuring that our data solutions are both high-quality and results-driven. I’m always looking to connect with others who are navigating the evolving landscape of Gen AI, data governance, and large-scale infrastructure.

Networking

What I can offer

›Expertise in scaling data infrastructure in Adtech and Fintech
›Bridging the gap between backend engineering and product needs
›Global technical team recruitment and mentorship

Looking for

›expanding my professional network
›exploring mutual opportunities in Adtech and Data Engineering

Best fit for

Global technical teamsData engineering professionalsAdtech and Fintech stakeholders

Current Interests

Adtech InnovationAutomatic Content Recognition (ACR)Gen AI and ML/AI Pipeline IntegrationData GovernanceHigh-Performance Team Building

Background

Career

Progressed from Software Engineer and ETL Developer through Lead Data Engineer roles at LendingClub and eBay to Senior Engineering Management at Samsung Ads.

Education

Bachelor’s Degree in Electronics and Communications Engineering, Amrita Vishwa Vidhyapeetham; Pre University College, Mount Carmel College, Bangalore.

Achievements

›Improved partner onboarding efficiency by 40% at LendingClub.
›Led development of 'Audience Builder' using ACR technology for Samsung Smart TVs.
›Developed 'Audience Reporting' solutions for data-driven campaign insights.
›Created automated ingestion pipelines for large-scale marketing communications.

Opinions

Hands-on Leadership: Believes in being deeply involved in the technical work her team performs as an 'engineer at heart'.
Empowerment: Thrives on empowering talented technical people rather than just managing tasks.
Results-Oriented: Focuses heavily on the availability of accurate, high-quality data for stakeholders.