Sourabh Surendranath profile photo

Sourabh Surendranath

Chief Digital Officer & Head product | Driving AI-led Digital Transformation in BFSI | Product Strategy & Customer Experience.Building What’s Next in Digital Financial Services | Digital Transformation |AI/ML|Fintech

Mumbai, Maharashtra, India·SBI Securities
10,107 followers9,334 connections
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About

Talks about #Fintech #AI #AgenticAI #DigitalLeadership” An astute and forward-thinking professional with over 19years of diverse experience across India’s leading financial institutions, I specialize in driving digital transformation, product innovation, and AI/ML-powered solutions in the BFSI sector. Certified in IBM Machine Learning and an AWS Cloud Practitioner, I bring a strong blend of technical acumen and business strategy to every initiative I lead. I’m passionate about leveraging emerging technologies to solve complex problems, optimize digital journeys, and create meaningful customer value. ✅ Key focus areas: • Digital Product Strategy & Lifecycle Management • AI/ML-Driven Development & Automation • Cloud & Data-Enabled Transformation • Digital Business Planning & GTM Execution • Cross-Functional Leadership & Team Building I thrive in fast-paced, innovation-driven environments where strategy meets execution. Always open to learning, collaborating, and building what’s next in financial services. #FintechIndia #AgenticAI #DigitalLeadership #CustomerExperience #AIDrivenProducts #SBISecurities

Experience

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Chief Digital Officer & Head Products

SBI Securities · Full-time

Jul 2023 - Present · 2 yrs 10 mos·On-site

As the Chief Digital Officer (CDO) at SBI Securities, primary responsibility is to lead the digital transformation journey of the organization. The role focuses on leveraging digital technologies to enhance customer experience, optimize operations, and create new business models in the securities and investment domain. key roles and responsibilities: 1. Digital Strategy & Transformation • Develop and implement a comprehensive digital strategy aligned with business goals. • Lead the transformation of traditional services into digital-first offerings. • Identify opportunities for innovation through emerging technologies (AI, blockchain, APIs, etc.). 2. Customer Experience & Digital Channels adoption • Enhance digital customer journeys across web, mobile apps, and digital platforms. • Drive UX/UI improvements to increase engagement and satisfaction. • Oversee the development and performance of digital channels (trading platforms, mobile apps, robo-advisors, etc.). 3. Innovation & Product Development • Launch new digital products and services to meet evolving customer needs. • Collaborate with product, marketing, and IT teams to deliver agile digital solutions. • Stay ahead of fintech trends and integrate relevant innovations. 4. Digital Customer Acquisition • Oversee digital marketing strategy, SEO, SEM, and social media engagement. • Personalize customer experiences using data and behavioral insights. 5. Technology & Platform Modernization • Collaborate with CTO to modernize the technology stack. • Advocate for cloud adoption, API integration, and scalable digital infrastructure. • Ensure security, scalability, and performance of digital platforms. • Use data to drive business decisions and optimize digital strategies. 6.Compliance, Security & Risk • Ensure digital initiatives comply with SEBI, RBI, and other regulatory norms. • Work closely with InfoSec teams to safeguard digital assets and customer data.

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Head Digital Initiatives-Head Product | Vice President

SBI Securities · Full-time

Mar 2022 - Present · 4 yrs 2 mos·Mumbai, Maharashtra, India
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Head Products & Head Marketing- Deputy Vice President

sbi securities · Full-time

Mar 2019 - Mar 2021 · 2 yrs 1 mo·Mumbai, Maharashtra, India
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Assistant Vice President - Product Management

sbi securities · Full-time

Jun 2017 - Jul 2019 · 2 yrs 2 mos·Mumbai, Maharashtra, India
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Head - Digital Business Development & Digital Products

ADITYA BIRLA MONEY LTD

May 2014 - Jun 2017 · 3 yrs 2 mos·Chennai, Tamil Nadu, India

Heading digital initiatives and digital products at Aditya Birla money Ltd.

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Regional Head

ADITYA BIRLA MONEY LTD

Apr 2012 - Apr 2014 · 2 yrs 1 mo·Kerala

Heading online and offline business of franchisee vertical

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Area Head

Destimoney Securities Pvt. Ltd

May 2009 - May 2012 · 3 yrs 1 mo·Cochin Area, India

New franchisee acquisition - Kerala region

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Center Manager

Reliance Money · Full-time

Dec 2007 - Apr 2009 · 1 yr 5 mos·kerala
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Management Trainee Direct sales

Reliance Money · Full-time

Jun 2007 - Dec 2007 · 7 mos·Kerala

online demat accounts aqusition and Franchisee business management

Education

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Mahatma Gandhi University

Master of Business Administration - MBA, Finance & Technology, Finance & Technology

Jan 2005 - Feb 2007

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DCSMAT Institutions, Kerala, India

Master of Business Administration - MBA

Jul 2005 - Jul 2007