Snehal Kumar

Senior Vice President of Product Development

Info Edge India Ltd · Full-time

VP of Products

Info Edge India Ltd · Full-time

Travel

Career Break

Director of Products

Unacademy · Full-time

• Heading product at Unacademy Test Prep, managed a team 9 Product Managers (including GPMs, SPMs, PMs) and 1 SEO expert • Launched a ₹80cr annual revenue generating vertical from scratch; Launched Unacademy Store with the capability of selling unbundled offerings • Launched Unacademy’s 1st GenAI product - “Revision Bytes”; Reduced time to launch to just 1 week from 3 months using GPT 4.0 - 100k+ SKUs of Unacademy Store sold within first 9 months of launch; Average upsell %age of ~2% within first 30 days • Increased Visit to Sign up by >2x on Web and mWeb; increased Visit to Lead creation by ~5x with 18+ A/B experiments • Boosted SEO traffic by 300% by using AI based strategies for improved keyword targeting and accelerated content development • Launched Whatsapp integration for Sales team along with smart sales journey

Associate Director

Unacademy · Full-time

Growth (Online and Centres) • Built industry-first 100% paperless payment and onboarding experience for 50+ Centres in 4 different categories across 30 cities • Improved Referral revenue by 54% by launching a new referral program for paid and free users; Reduced referral cost by >8cr annually • Launched Instalments, the capability to capture offline payments & collect standalone payments; contributing to 40% of Center's payments

Group Product Manager

Unacademy · Full-time

Learner Experience • Launched industry-first gamified social product for EdTech during Covid; Achieved 42% WoW adoption with 45% Week 4 retention • Improved in-app subscription rating from 4.2 to 4.6 and play store rating from 4.1 to 4.3 by launching the Android app revamp

Senior Product Manager

Cleartrip.com · Full-time

Heading Flights Product, India & Middle East • Achieved 8% uptick in conversion from Search Page to Book for India domain (currently in A/B testing); Revamping Flights Book flow (Desktop); - Increased Engagement by 7% for Search Page users through better design of features such as modify search, date tabs and faster load time • Launching Add-ons such as Seats, Meals Baggage, Insurance on Mobile apps (android & iOS) with multi-variate testing • Managing Flights Products “pre-booking” for Cleartrip and Flyin (acquired by CT), and indirectly leading team of 30 devs and 5 QAs

Product Manager - 2

Cleartrip.com · Full-time

Flights - Pre Book, India and Middle East • Launched rewards partnership program PAYBACK on Cleartrip, Increased conversion rate by 35% for PAYBACK users. • Managing first ever free amendments product for Domestic travel in India in partnership with Digit Insurance Finance – GST Product, India • Headed Finance products for B2C and B2B (Cleartrip For Business Product); Mentored a product manager; Built a team of 3 devs and 1 QA • Delivered GST feature impacting INR 400 millions in collections by working with teams across geographies and verticals.

Product Manager - 1

Cleartrip.com · Full-time

Flights - Customer Experience (Post Book), India & Middle East • Achieved 30% reduction in daily average of Call to Book ratio across Domestic & International markets. - Reduced refund calls by 23% by introducing Know Your Refund & Refund Breakup features for users • Launched India’s first feature for International Online Amendments for India and Middle East markets with 15% rate of conversion. • Generated INR 36 millions annually by launching revenue projects using the ticketing/cancellation/amendment automation. • Reduced Tech losses by 40% by closely analyzing API response times and identifying failures; also involved in improving Ops process. • Mentored a product manager and indirectly led a team of 11 developers and 3 QA

Product Head

Floh

Key Responsibilities and Accomplishments • Heading the product development lifecycle across all platforms – iOS, Android, Desktop Web, Mobile Web and Backend. - Managing a team of 5, including 3 tech leads and software developers • Single point of contact for top management. Working closely with the Founders and managing Investors’ expectations • Increased targeted renewals from 5% to 60%, as a result, %age renewals are >27% of monthly signups • Conducted A/B experiments to increase signup on mobile web using GTM and Google Optimize. Data based Analysis • Set up the weekly and monthly data tracking for all the important metrics including cohort analysis and DAU/MAU • Integrated with Amplitude, analyzed data collection points to gather actionable data. Product Development • Working towards launching new business vertical from scratch – Floh For All - Worked on the entire product life cycle from ideation, wireframes, assigning tasks to testing and planning drip campaigns • Based on customer research, launched features such as Communities and Smart Notifications among others Project Management and Communication • Managed weekly iterations following Agile Development (using Trello) • Pushed conversions via launching drip campaigns across channels including Push Notifications, Emails and SMSes.