Mrunal Jhaveri

Founding Partner at Ice VC (also stylized as ICE.vc). Also holds the concurrent role of Executive Director at Mars Fincom Private Limited.

Venture CapitalStartup DevelopmentBusiness NetworkingInvestmentsExecutive ManagementStart-ups

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About

I'm Mrunal Jhaveri, a Founding Partner at Ice VC and Executive Director at Mars Fincom Private Limited. My career started in business management, moved through roles in family business and event venues, and evolved into family office investments before co-founding Ice VC in 2018. With over a decade of active investing, I've built a portfolio of 90+ startups and focus on early-stage advisory, fundraising, and growth hacking. I'm passionate about the Indian startup ecosystem, venture capital, and analyzing consumer trends, especially among Gen Z and millennials. I offer investment, mentorship, and strategic connections, and I'm always looking to connect with founders and entrepreneurs building innovative ventures.

Networking

What I can offer

›Investment
›Advisory
›Fundraising support
›Investor connections
›Mentorship

Looking for

›expanding my professional network
›exploring mutual opportunities in venture capital and startups

Best fit for

FoundersEntrepreneursStartup community

Current Interests

Indian startup ecosystemVenture capitalFundraisingConsumer behavior trendsMarket analysis

Background

Career

Studied Business Management at Middlesex University in London, joined the family business Jhaveri Flexo India Ltd., held diverse roles contributing to venues like Arsenal Stadium and Wimbledon events, ventured into family office investments by 2014, Executive Director at Mars Fincom Private Limited since September 2013, Founding Partner at Ice VC since February 2018.

Education

Business Management degree from Middlesex University (London).

Achievements

›Built a portfolio of 90+ companies (also cited as 70+ in one section) at Ice VC, including named startups like Blu Smart, Country Delight, Baby G, CredR, Fitso, and Supr Daily
›Has over 10+ years of active investing experience
›Produced the film 'The Final Exit,' which garnered recognition at international festivals

Opinions

Believes the current startup ecosystem over-rewards high-growth, loss-making companies and undervalues profitable, steady businesses. Advocates for aligning incentives with long-term cash flows.
Criticizes conflating higher spending on health and wellness with better outcomes, arguing for focus on basics.
Strongly criticizes poor customer service and lack of accountability in large corporations.
Condemns fraudulent marketing and misrepresentation by founders.
Argues that in India, growth often comes from selling cheaper to more people, not just premiumization.
Is highly critical of gender bias in venture funding and the systemic erasure of women founders' contributions.
Believes that intangible assets (IP, trademarks, brand) are critical and often overlooked in due diligence.
Sees a cultural and economic shift where Gen Z is redefining social and consumption patterns based on authenticity and emotional connection.