Lorenzo Lacey

Principal Owner at EL Castello Business Advisors; Founder of ClickRoam

Agentic AI OrchestrationDigital TransformationOmnichannel StrategyAgile Product ManagementResource OrchestrationGrowth Architecture

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About

I'm Lorenzo Lacey, the Principal Owner of EL Castello Business Advisors and the Founder of ClickRoam. My career has been defined by a decade of leadership at AstraZeneca, where I served as the Global Digital Planning Director for Oncology and led large-scale digital transformations across dozens of markets. Today, I focus on bridging the gap between complex technical infrastructure—like Agentic AI and Edge computing—and real-world business impact. I'm a firm believer in a 'Silo-Free' philosophy, where strategy, technology, and marketing merge into a unified Growth Architecture. Whether I'm building AI-enabled marketplaces like ClickRoam or helping organizations automate autonomous workflows, I'm passionate about proof of work and creating systems that actually execute. I'm always looking to connect with fellow builders and leaders in the travel tech and digital health spaces to explore how we can orchestrate better resources and results.

Networking

What I can offer

›Expertise in scaling digital roadmaps and AI-driven automation.
›Navigating agile transformations in large-scale corporate environments.
›Bridging complex technical concepts like Edge AI with executive business impact.

Looking for

›expanding my professional network
›exploring mutual opportunities in AI, travel tech, and digital health

Best fit for

Build In Public communityTravel tech innovatorsDigital health leadersExecutive leadership

Current Interests

Agentic AI and autonomous workflowsTravel tech and remote connectivitySilo-free career developmentDigital health and Life Sciences marketingEdge Computing

Background

Career

Transitioned from technical developer and manager roles into a decade-long leadership tenure at AstraZeneca, culminating in Global Digital Planning Director, before founding an AI consultancy and a travel tech startup.

Education

MBA in Technology & E-Commerce from West Chester University of Pennsylvania; BS in Electrical Engineering (BSEE) from University of Delaware.

Achievements

›Led a patient campaign across 24 markets resulting in 1.2M visits and 131K activations.
›Secured $2M for GenAI/modular content pilots.
›Reduced annual website development costs by $500K through templating.
›Launched ClickRoam, an AI-enabled eSIM marketplace with voice-first search.
›Delivered US Fasenra HCP website in 30 days, 50% faster than industry average.

Opinions

Separating strategy, tech, and marketing stalls innovation; they must merge into 'Growth Architecture'.
AI is not just a chatbot, but a workflow engine and strategic sounding board.
Prioritize mental health and well-being, even if it means leaving prosperous situations.
Value 'proof of work' and portfolios over traditional degrees or theoretical knowledge.