Laís de Oliveira

Fractional Head of GTM at GigU (formerly StopClub); Founder of Nest & North

Community-Led Growth (CLG)Go-To-Market (GTM) StrategyMovement BuildingFractional Executive LeadershipStartup Ecosystem DevelopmentGig Economy Strategy

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About

I'm Laís de Oliveira, a Fractional Head of GTM and the founder of Nest & North. My career has been dedicated to the intersection of community and growth—from founding and exiting my own startup, 8spaces, to scaling global movements at Startup Grind and On Deck. Currently, I’m focused on the gig economy at GigU, where we’re building economic infrastructure for the 'invisible workforce.' I’m passionate about 'The Together Life'—choosing connection over loneliness—and I bring what I call 'soul to strategy' to mission-driven companies. Whether I'm designing a contribution journey or writing about the 'psychedelic' shift of motherhood, I care about building belonging as both a human and economic imperative. I’m always looking for fractional GTM roles or advisory opportunities where I can help founders engineer serendipity and scale with purpose.

Networking

What I can offer

›Soul to strategy: combining GTM frameworks with qualitative human research
›Community architecture and movement-building expertise
›International expansion and hyper-local activation scaling

Looking for

›Fractional GTM engagements
›Advisory roles
›Speaking opportunities

Best fit for

Mission-driven companiesFounders in the gig economy spaceCommunity leaders

Current Interests

The Together LifeGig Economy & Economic FairnessMotherhood & Career BalanceMigration & Cultural IdentityHuman Connection

Background

Career

A decade-long arc from AIESEC leadership to founding and exiting 8spaces, followed by scaling global communities at Startup Grind and On Deck, and now leading fractional GTM and community strategy for gig economy and social-good platforms.

Education

Law (Humanities), Universidade Federal de Minas Gerais (2007–2010); Law (Academic Exchange), University of Buenos Aires (2010).

Achievements

›Author of 'Hacking Communities' and 'Reinventando Comunidades'
›Expanded Timeleft from 40 to 68 cities, increasing revenue by nearly 100%
›Launched 80+ startup chapters with Startup Grind across APAC and Africa
›Built the On Deck Community Builders Fellowship for 300 global leaders
›Founded and successfully exited 8Spaces (acquired by FlySpaces)
›Part of GigU team recognized as Fast Company’s Most Innovative Companies 2026

Opinions

Community-led growth is economic infrastructure for human agency, not a marketing buzzword.
Rejects corporate clichés like 'we are a family' unless the brand represents shared, deep-seated values.
Empowering gig workers with data is a modern version of the American Dream.
Building belonging is both an economic and a human imperative.