Kamal Khera
Head – Performance Marketing & Demand Generation at RBL Bank
About
I am Kamal Khera, currently serving as the Head of Performance Marketing & Demand Generation at RBL Bank. My career has been defined by a consistent focus on driving growth within the financial services sector, spanning roles from relationship management at Citibank and Standard Chartered to sales leadership at Axis and Kotak Mahindra Bank. Over the years, I have specialized in optimizing customer acquisition costs and enhancing funnel conversion rates through data-driven marketing strategies and technology integration. I am passionate about the intersection of finance and marketing, specifically how strategic demand generation can directly impact branch and organizational profitability. I am currently looking to expand my professional network and explore mutual opportunities within the banking and marketing industries. I bring a deep background in sales strategy and performance marketing to any conversation and am always happy to connect with fellow professionals in the field.
Networking
What I can offer
- ›Performance marketing strategy
- ›Demand generation insights
- ›Financial services sales expertise
- ›Marketing technology optimization
Looking for
- ›expanding my professional network
- ›exploring mutual opportunities in the banking and marketing industry
Best fit for
Background
Career
Started as Relationship Manager at Citibank, moved to SME Relationship Manager at Standard Chartered, Branch Sales Manager at Axis Bank, Deputy Branch Manager at Kotak Mahindra Bank, and currently Head of Performance Marketing at RBL Bank.
Education
MBA in Marketing from Guru Nanak Institute of Management Studies (2003–2005), Bachelor of Commerce in Accounting from Gokhale College (2000–2003).
Achievements
- ›Reduced Customer Acquisition Cost (CAC) at RBL Bank
- ›Increased branch profitability at Kotak Mahindra Bank
- ›Drove high-value customer acquisition at Axis Bank
- ›Graduated with First Class honors from Gokhale College