Aparajita Baruah

Co-Founder at DogNation | Ex-Milkbasket| Ex-Shopclues | NMIMS

Bengaluru, Karnataka, India·DogNation

3,228 followers2,614 connections

CommunicationLeadershipSalesCustomer Experience ManagementAccount Management

About

Dynamic marketing professional and entrepreneur with a proven track record of establishing and scaling an investor-backed company in the unorganized pet industry. Over a robust 7-year career, I have built expertise in key account management, sales, vendor management, customer relationship management, and business development—crafting a versatile skill set tailored to today’s dynamic business landscapes. As the founder of a premium services company, I successfully launched and scaled operations to generate over ₹1.5 crore in annual revenue with a very lean team, demonstrating resilience and strategic foresight. My entrepreneurial journey has honed my capabilities in go-to-market strategies, standardizing operations, strategic alliances, and brand building. I take pride in fostering customer trust and delivering value through innovative solutions. With hands-on experience in driving growth across multiple domains, including marketing, operations, and sales, I bring a unique blend of creativity and operational efficiency. Passionate about building impactful brands and scaling businesses, I thrive in fast-paced environments where I can lead with strategic insight and operational excellence.

Experience

Co-Founder

DogNation · Full-time

Jun 2020 - Present · 5 yrs 11 mos·Bengaluru, Karnataka, India

After pursuing my Master’s in Business Administration, I have set out to fulfil my dream of creating a transparent, professional pet services brand which aims at giving every dog the best life he/she deserves. I am a supporting member of the International Association of Animal Behaviour Consultant, trying to create awareness about our canine friend’s mental and physical well-being. DogNation is an exclusive dog club which is membership based where patrons can customise and subscribe to the various services we offer as per the requirement and needs of their dog’s life-stage. Our range of services include Socialisation, Day-care, Boarding, Swimming, Training, Grooming, Spa and massage, Fresh food, Events etc. Our Subscribers get access to an app-based activity tracker for their parents to monitor their progress at DogNation. DogNation aims to build a community of conscious, like-minded pet parents who put their pet’s needs above everything else. From puppyhood to senior dogs, we have something to offer that supports and assists the entire pet parenting journey. We are a proud member of International Boarding and Pet Services Association (IBPSA), USA. Our mission is to provide transparent, trustworthy and professional services which caters to all aspects of pet parenting. We are a growth-focused, professional Dog services company and aspire to revolutionise Dog wellness & recreation in India through a nation-wide network of centres and provide standardized services, mobility to its growing subscriber base!

Category Head

Milkbasket · Full-time

Jun 2019 - Oct 2019 · 5 mos·Gurugram, Haryana, India

Management Trainee

ShopClues

Jun 2018 - Jun 2019 · 1 yr 1 mo·Gurgaon, Haryana, India

Senior Category Account manager

ShopClues

Jun 2018 - Jun 2019 · 1 yr 1 mo

Guest Lecture Coordinator

SVKM's Narsee Monjee Institute of Management Studies(NMIMS)

May 2016 - Mar 2018 · 1 yr 11 mos·Bengaluru, Karnataka, India