Anushka Sharma
Founder of Quenzy, a prebiotic soda brand, based in Bengaluru, India
About
I'm Anushka Sharma, founder of Quenzy, a prebiotic soda brand based in Bengaluru. My journey started in data analysis and product management at companies like Bank of America, L'Oréal, and Amazon before I took the leap into entrepreneurship. Now I'm building a 'better-for-you' beverage brand from the ground up, navigating everything from product formulation to distribution strategy. I'm passionate about creating products that connect with both heart and habit, and I believe distribution is the real moat for F&B brands. Through my podcast 'Behind the Bubble' and the 'Women Who Build' residency program, I'm actively engaging with the founder community and supporting women entrepreneurs. I'm looking for collaborators who can help scale Quenzy and fellow founders who want to share the messy, real-world journey of building something meaningful.
Networking
What I can offer
- ›Practical, ground-level insights and learnings from building a D2C beverage brand
- ›A platform for conversation via her podcast 'Behind the Bubble'
- ›Mentorship and a dedicated program for women entrepreneurs through 'Women Who Build'
Looking for
- ›Collaborations with tech/startup event curators, founder communities, corporate companies for event partnerships, and F&B heads
- ›Experts in Amazon Ads and performance marketing to help scale Quenzy
- ›Actively hiring for roles in Social Media, Performance Marketing, and Growth & Distribution
Best fit for
Current Interests
Background
Career
Started as Data Analyst Intern at SPI Cinemas, then Senior Technical Associate and Product Manager at Bank of America, followed by Digital Product Manager at L'Oréal, Program Manager at Amazon, and now Founder of Quenzy
Education
Masters in Management and Masters in Business Administration from ESCP Business School (Sep 2021 - Apr 2024), Bachelor's Degree in Computer Science from Vellore Institute of Technology (2015 - 2019)
Achievements
- ›Led Quenzy to be featured on Inc42 Media's 'Top 30 Startups to Look Out For' list
- ›Delivered end-to-end workflow automation and improved reporting precision for an asset management tool supporting clients with AUM >$250M at Bank of America
- ›Quenzy sold out its initial stock of 12,000 cans
- ›Finished in the Top 5 and was the jury's favourite in a pitching competition
- ›Quenzy was the official beverage partner for The Product Folks' 'Product Unconference 2025' where the stock ran out due to positive reception
Opinions
- Distribution isn't a function; it's the moat for F&B/D2C brands
- For food startups, success requires building for both 'heart and habit' with sharper storytelling and repeat-worthy products
- Skeptical towards 'pay-to-play' awards and media features
- Advocates for 'building in public' and sharing the raw, unfiltered aspects of the startup journey
- Strongly believes in the power of showing up in person to make real progress in the F&B sector
- Believes that being 'healthy' and 'cool' are now entry requirements in modern F&B, not optional extras