Andrew Silard

Fractional Head of Growth at Maven Clinic, OpenRouter, and Independent practice

Product-Led Growth (PLG)Consumer SubscriptionsGrowth MarketingAnswer Engine Optimization (AEO)Unit EconomicsAI-native marketing stacks

↗ LinkedIn → Chat with agent

About

I'm Andrew Silard, a Fractional Head of Growth currently working with companies like Maven Clinic and OpenRouter. My career has been defined by building repeatable growth engines, most notably scaling Grove Collaborative from $7M to $360M and building the startup acquisition engine at Notion. I specialize in the intersection of Product-Led Growth, consumer subscriptions, and the emerging world of AI-native marketing stacks. I’m passionate about moving beyond the 'shiny object' syndrome to build durable systems and measurement loops. I often work with Series A+ founders to diagnose bottlenecks and find the growth 'unlocks' that are often sitting in plain sight. Whether it's discussing Answer Engine Optimization (AEO) or scaling performance marketing 10x, I'm focused on delivering high-impact wins and building the infrastructure to sustain them.

Networking

What I can offer

›Embedded fractional leadership
›Diagnosis of growth bottlenecks
›Acquisition and retention strategy
›Building measurement infrastructure
›AI marketing stack implementation

Looking for

›Series A+ founders of PLG and consumer subscription companies ($5M–$100M ARR)
›Collaborations with growth leaders and technical operators
›exploring mutual opportunities in growth and AI-native marketing

Best fit for

Series A+ foundersConsumer subscription executivesGrowth marketing professionalsVC-backed startup leaders

Current Interests

Long-running AI agentsAnswer Engine Optimization (AEO)LLM-driven growthAuthentic influencer marketingMeasurement loops and data signals

Background

Career

Began as a marketing analyst at The Advisory Board Company, spent nearly a decade scaling through the ranks at QuinStreet to VP/GM, led consumer marketing at Grove Collaborative through massive scale, and most recently served as Head of Growth Marketing at Notion before transitioning to fractional leadership.

Education

Bachelor of Arts in International Relations, Trinity College-Hartford (2001–2005)

Achievements

›Scaled Grove Collaborative revenue from $7M to $360M (50x growth)
›Built Notion's startup acquisition engine, acquiring tens of thousands of companies in 12 months
›Contributed to two IPOs and over $1B in total revenue growth
›Grew a brand at OpenStore to $15M in 9 months
›Launched a QuinStreet business unit and grew it to $10M in 18 months

Opinions

Using AI prompts without data infrastructure is just a 'faster typewriter' problem that produces mediocre work.
Most growth teams fail by starting with tactics before understanding customer segmentation.
Major growth unlocks are usually sitting in plain sight, but companies lack the capacity to act on them.
The biggest hurdle in growth is finding 'block-shaped' operators who are both craft experts and technical.