Alex Meredith

Co-Founder & Chief Growth Officer at honest.

Product-Led Growth (PLG)Go-to-Market StrategyCustomer AcquisitionVenture Program DesignFounder CoachingProduct Analytics

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About

I'm Alex Meredith, the Co-Founder and Chief Growth Officer at honest., a product-led growth studio. My career has been defined by the 0→1→Scale journey, having led growth and product for three startups through successful acquisitions. Currently, I wear a few hats: I'm an AI Business Fellow at Perplexity, a Program Co-Director at FoundersBoost, and an advisor for several top-tier accelerators like Berkeley SkyDeck. I’m deeply passionate about helping founders avoid the 'expensive mistake' of building without validation and navigating the complexities of venture capital and dilution. Whether I'm pressure-testing a GTM strategy or recruiting mentors for the NYC ecosystem, I focus on building real social capital and data-informed growth systems. I'm always looking to connect with early-stage founders and investors who value hard work and genuine momentum.

Networking

What I can offer

›Product growth advisory
›GTM strategy pressure-testing
›Founder coaching and battle stories
›Venture program mentorship

Looking for

›Mentors for FoundersBoost NYC
›Early-stage founders seeking advisory
›Angel investors and founders in NYC and SF tech scenes

Best fit for

Early-stage startup foundersAngel investorsAccelerator program leadsGrowth marketing professionals

Current Interests

AI OperationalizationVenture Capital & DilutionPre-seed/Seed Fundraising MechanicsSocial Capital in the AI EraMulti-model Orchestration

Background

Career

Progressed from marketing and user acquisition roles to Head of Growth and VP positions at multiple startups, leading three through successful acquisitions before co-founding a growth studio and taking on multiple venture fellow and advisory roles.

Education

Bachelor of Interdisciplinary Studies, Mass Communication and Business, Arizona State University

Achievements

›Led growth/product for three companies through successful acquisitions (Minibar, Clark, Birch Finance)
›Lowered conversion costs by over 50% while doubling lead generation at Toolbox.com
›Managed $MM initiatives for partners including NBC, HBO, NFL, and NBA
›Developed social media strategies resulting in over 400,000 annual unique visits

Opinions

The most expensive mistake founders make is skipping validation to start building immediately.
Founders should never send 'just following up' emails; only reach out with specific momentum.
Accelerators are a two-way job interview; founders must ensure a fit with the community and curriculum.
Taking risks and working harder than the next person is essential for success.