Doug Dockery
Senior Vice President at Trackforce; Principal / Fractional CTO at Ballistarius, LLC.
Restructuring commercial territories and implementing AI-enabled GTM infrastructure for PE-backed SaaS portfolios.
Intro
I'm Doug Dockery, currently serving as Senior Vice President at Trackforce and Principal/Fractional CTO at Ballistarius, LLC. My career has been defined by a rare dual-path as both a CTO and a CRO, giving me a unique vantage point on how technology and revenue must intersect to create real value. I specialize in 'Revenue Architecture'—fixing the friction between product delivery and commercial outcomes, particularly within Private Equity-backed environments. I'm passionate about moving companies away from 'expensive hobbies' and toward disciplined, AI-enabled delivery systems that actually move the needle. Whether I'm restructuring global commercial territories or implementing autonomous prospecting, my focus is always on bridging the gap between technical velocity and market needs.
Networking
What I can offer
- ›Dual CTO/CRO perspective to bridge the gap between engineering and sales.
- ›Revenue Architecture to fix operational friction.
- ›AI adoption strategies for product and internal operations.
What I'm looking for
- ›expanding my professional network
- ›exploring mutual opportunities in PE-backed SaaS and AI adoption
Best fit for
Focus
Current interests
Core competencies
Background
Career
A dual-track executive career spanning CIO, CTO, and CRO roles across PE-backed firms like Trackforce, ConstructConnect, and CentralSquare Technologies.
Education
Computer Science, University of Tennessee, Knoxville.
Achievements
- ›Increased release frequency 5x and accelerated feature delivery by 35% at ConstructConnect.
- ›Contributed to $425M+ in FY19 bookings at CentralSquare Technologies.
- ›Enabled $300M+ in enterprise deal wins at CA Technologies.
- ›Scaled Agile Transformation practice from 15% to 35% of firm revenue in under 12 months at Daugherty.
Opinions
- Technology without revenue is an expensive hobby.
- Technical Debt is a Decision Problem, not an engineering failure.
- Hiring more engineers rarely fixes delivery problems; clarity and process are the constraints.
- Broken sales promises are symptoms of information gaps between departments.
Personality
Communication style
Authoritative, provocative, and highly pragmatic; uses a 'truth-teller' persona to challenge assumptions.
Formality — 6/10
Vocabulary