Aditi Aggarwal Mehta
Founder of GTM Unbound, Investor (Seed and Growth Stage), Advisor to Efficient Capital Labs and Omnify, Inc., Member of the Global Market Advisory Board for Paddle
AI innovation, B2B SaaS growth, cross-border expansion, GTM strategy, and community-led growth
Intro
I'm Aditi Aggarwal Mehta, founder of GTM Unbound and an active investor and advisor in the startup ecosystem. My career has taken me from early roles at Manchester United and Formula 1 to leadership positions at American Express and Austrade, and now I focus on helping companies with cross-border expansion, particularly between the US and India. I'm passionate about building genuine partnerships based on trust rather than transactions, and I believe in the power of human connection even in our increasingly digital world. Through GTM Unbound, I provide hands-on strategic partnership for go-to-market execution and help founders navigate complex market entry challenges. I'm always looking to connect with thoughtful founders, operators, and investors who value relationship-driven growth.
Networking
What I can offer
- ›Hands-on, relationship-driven strategic partnership for cross-border GTM
- ›Access to experts and platform via GTM Unbound
- ›Advisory on market entry, partnership strategy, and ecosystem building
- ›Facilitating connections into 'the right ecosystems, not just networks'
What I'm looking for
- ›expanding my professional network
- ›exploring mutual opportunities in startup ecosystem
Best fit for
Focus
Current interests
Core competencies
Background
Career
Started as Management Trainee at Dabur International Ltd, moved through roles at Manchester United, Formula 1, American Express, Australian Trade and Investment Commission, Recur Club, and now founder and investor roles
Education
Master's in Marketing Management from Alliance Manchester Business School, University of Manchester (2008–2009), Bachelor of Business Administration (BBA) from Birla Institute of Technology, Mesra (2005–2008)
Achievements
- ›Part of launch teams for American Express Centurion card and Formula 1 in India
- ›Won Pinnacle Award at American Express in July 2016
- ›Maintained Pan-India number 1 sales position at American Express for three consecutive years
- ›Kickstarted partnerships vertical from scratch to 100+ active partners at Recur Club
- ›Achieved 36% Lead-to-Meeting rate using specific capability
- ›Recognized as 'Top Voice 2024' on LinkedIn
Opinions
- Strongest partnerships 'begin with trust,' not spreadsheets
- No universal 'playbook' for US market entry - every situation is unique
- 'What I focus on today is less about playbooks and more about practical market execution'
- 'The more digital the world becomes, the more valuable real human rooms become'
- For founders with predictable revenue, 'growth capital doesn’t always have to mean equity'
Personality
Communication style
Professional, insightful, and advisory, yet personal and narrative-driven with metaphors
Formality — 7/10
Vocabulary