Aabesh De
Founder & CEO at Flora
About
I'm Aabesh De, the Founder and CEO of Flora. My journey has taken me from systems integration at Deloitte and customer success at Microsoft to building a global plant-care community. At Flora, we've scaled our app to over 500,000 downloads and introduced the Flora Pod to help people everywhere keep their plants alive. I’m deeply passionate about the intersection of technology and nature, but I’m also a fierce advocate for small businesses, often speaking out on how trade policies and tariffs impact the 'American Dream.' Whether I'm pitching on Shark Tank or sketching a new design, I believe in the power of storytelling to bridge cultures. I’m here to connect with fellow founders, policy advocates, and anyone excited about scaling hardware or building meaningful consumer brands.
Networking
What I can offer
- ›Expertise in scaling hardware/software startups
- ›Navigating global supply chains
- ›High-level brand storytelling
- ›Technical sales and customer success strategy
Looking for
- ›Advocacy and policy partnerships
- ›Growth advisors in the consumer subscription app space
- ›Engagement with the Nashville Entrepreneur Center
- ›expanding my professional network
Best fit for
Current Interests
Background
Career
Began in business analysis and systems integration at Deloitte and Medline, transitioned to technical sales and customer success at Reverb and Microsoft, before founding Legasus Media and eventually Flora.
Education
Bachelor’s Degree in Operations Management, International Business, and Technology Management from Indiana University (Kelley School of Business); Study Abroad at Esade (Barcelona).
Achievements
- ›Featured on Shark Tank to pitch the Flora Pod
- ›Scaled the Flora app to 500,000+ downloads across 195 countries
- ›Appeared on CNN and Bloomberg News
- ›Finalist on Entrepreneur Media’s Elevator Pitch
- ›Represented TN small businesses on a Supreme Court amicus brief
Opinions
- Tariffs are a blunt 19th-century tool and a man-made supply chain crisis for small businesses.
- Small business owners must use their voices to influence federal policy.
- Resonating with people of all backgrounds is the core of successful business.